John's dedication to his audience is legendary, and we began by talking about the origin of his latest publication, The Mastery Journal.
The common thread among John's guests is that they are hard working and productive.
They are skilled at setting and accomplishing goals, while his listeners were struggling with that very thing.
So...John spent over a year researching goals and the achievement of them.
That lead to the Freedom Journal.
The success of the Freedom Journal lead John to dig deeper into the study of productivity, discipline, and focus.
After another year of research and exploration, The Mastery Journal was born.
Mastery starts with how you structure your day, and the Mastery Journal helps you become a peak performer.
A key to JLD's productivity is the Pomodoro technique.
Put simply, this involves breaking work down into intervals, with a brief break to recharge.
If you are struggling with productivity, The Mastery Journal is a great tool to get you producing like a peak performer.
Check it out!
For someone as accomplished as JLD, it might surprise you to learn what success looks like for him.
The answer has nothing to do with money, podcast downloads, or book sales.
It's all about the ripple effect.
That he has inspired someone to change and then that they have in turn inspired someone else.
Humility. JLD has that in spades.
Sometimes, it can appear that starting out in whatever your chosen field is, can be a daunting task.
In podcasting, JLD has a suggestion for you.
If you are starting tomorrow with no following at all,
Dig deep and find a very specific niche that is not being served.
JLD says that he would, "niche my face off," in that situation.
You can then use that niche as your "fullback" as you grow your audience and your impact.
Everything in life is the beginning of a funnel.
Whether you are starting a business, or moving to a new town with no connections.
JLD has a great suggestion for getting started...Listen up!
John's book recommendation: Relentless, by Tim Grover.
Oh yeah...One more thing...
We'll be giving away TWO FREE SIGNED COPIES OF THE MASTERY JOURNAL.

The guys finally turn the microphones on!
Sometimes we get together with the intention to tape a podcast, but get so wrapped up in conversation that we never get around to recording!
That almost happened again today, but we got it done.
That's a good thing, because today's episode is destined for our greatest hits album!
What makes you stand out?
What is your story beneath the story?
How are you positioned in the market?
Regardless of the quality of your product or service, if you don't pay attention to these questions and answer them effectively, success and a mass audience are likely to elude you.
Tap into the depth of your story in a way that engages your audience.
Start with your "attractive character," and the challenge he/she faces.
Once your audience identifies with your "attractive character," you've begun to build your business.
As you begin to own your story, your tribe will begin to grow. They are magnetized by your character and his or her journey.
We all want to create a story that is bigger than our product or service.
Your audience will want to be part of that story.
A story that is bigger than your product or service.
Your most loyal customers are the ones who feel that using your product or service was their idea, rather than the result of being "sold" by you.
John goes into how he ended up with a brand new truck by using this strategy on his wife.
Hopefully, Angela won't be listening to this episode...otherwise, John's cover will be completely blown, and he may have some serious explaining to do.
Marketing infuses the desired story into the hearts and minds of your intended consumer.
People purchase because of status. Status is not necessarily about cost or finances.
Status is frequently attached to making an intelligent buying decision.
Make sure that purchasing your product or service is considered to be an intelligent buying decision.
Status. Story. Attractive character.
Make them part of your marketing message.

Straight from the North Pole….well, from North Pole, Alaska.

Shaneh actually grew up a snowball’s throw from a statue of the Big Red Reindeer Driver.

At 19, she purchased her first business.

With absolutely no experience and no mentor, the lessons she learned were painful and expensive.

Sound familiar?

When she started giving herself credit for her skills and abilities, her business began to thrive.

She had to become a person who believed in herself, before she could really own her power.

It also took her a quite a while to move past her limiting beliefs about coaches and coaching.

She learned from mentors such as John Maxwell, Zig Ziglar, and Brendon Burchard, among others.

After two separate clients asked her to help them implement Mike Michalowicz’s Profit First accounting system,

Shaneh reached out to Mike and is now a certified Profit First Professional.

John pointed out the similarities between Profit First and the message from the classic story, The Richest Man in Babylon.

And then, as only John can, he moved from there to Napoleon Hill, and on to Biggie Smalls.

“Stack them chips!”

Learn to equate pleasure to savings, and then to the power that comes from having enough to protect your future.

Of course, John wrapped things up with a reference to a cartoon. This time it was Duck Tales.

Check out Shaneh’s website: www.E-3services.com

You can reach her directly via email at: Shaneh@E-3services.com

Ginsu knives, Billy Mays, and Ron Popiel were groundbreakers that changed the way we sell products today.
Their infomercials were the butt of jokes for a generation,
but now the strategies they used are at the cutting edge of how we sell products online.
They offer insight into how
breaking even can be the foundation of a multi-million dollar business.
Whatever product or service you are selling, you need to know the genius behind their pitch.
Selling has changed…while staying the same.
Amazon is putting Sears (and others) out of business,
and their true innovation is the way they understand the importance of the “back end.”
Brendon Burchard, one of the best internet marketers in the world,
has 2 years of auto-respond email sequences in his pipeline.
2 YEARS!!! Think about that.
He not only has quality, evergreen products,
But he has enough emails, already written and targeted,
To keep you in the loop for two years.
That is astounding.