Hold on everybody. This is not a bedtime story. John and Tom bring the energy, so grab some coffee and try to keep up. This show is pure gold.
Our friend Vince got us started yesterday by saying he was experiencing some "down time."
Hopefully, this show will change his perspective--and yours--on that subject.
There's no such thing as "down time," guys. There's "go time," "create time," "list time," "build time," and "kick it into gear time," but no way is there ever "down time."
Those times when you might be feeling sorry for yourself because there are no cars in the shop, no customers at the door, are the perfect times to be building your business!
Create a list of projects that need your attention, and when there is no "business" coming in the door, chip away at them.
Focus on marketing, sales, promotion, long term growth, creating content--the things that will have the greatest impact on your business over the long term.</p>
<p>"Down time" is a choice, and it's not a choice you have to make. Make another choice.
Talking about downtime, lead us into a conversation about vulnerability.
John got pretty real about some childhood challenges, and how he could have gone down the "wrong" road.
You're gonna have to listen to the show to find out what those challenges were, but we busted another myth along the way.
If you think vulnerability equals weakness, you couldn't be more wrong, my friend.
As usual, we dropped some reading suggestions on you.
Before you do another thing, buy The War of Art, by Steven Pressfield. Just buy it. You can thank us later.
We also mentioned The One Thing, by Gary Keller, and The Compound Effect by Darren Hardy. Might as well buy them at the same time.